2nd December 2024
Why We Are Joining Bluesky, But Staying On X

There has been a huge amount of chatter and commentary regarding whether or not to leave X (formerly Twitter) and join Bluesky.

This was accelerated in the wake of the 2024 US Elections, with X owner Elon Musk taking a central role in the conversation before people headed to the polls.

Musk was also very vocal about UK politics after riots in Southport were sparked by misinformation surrounding the stabbing of three girls in the Merseyside town.

“As a press regulator, we feel it is important to be wherever publishers and journalists are operating.”

Many have therefore washed their hands of X and are moving to Bluesky – a platform being celebrated as a rebirth of what Twitter used to be many years ago.

As a press regulator, we feel it is important to be wherever publishers and journalists are operating. That is why we have joined Bluesky.

However, many publishers are still active on X and it still retains a huge number of active users who are getting their news and information from their timelines and the platform’s algorithms.

As such, we feel it is important to remain on X as well, so that we can continue to assess content when necessary and ensure that guidance on journalistic standards, ethics, misinformation, new literacy and beyond are still reaching those who need it.

You can follow us on Bluesky here.

We are also live on LinkedIn, Instagram and TikTok.


Media enquiries

Louie Chandler: louie@impressreg.org.uk / 02033076778

About Impress 

Impress is a champion for news that can be trusted. We are here to make sure news providers can publish with integrity; and the public can engage in an ever-changing media landscape with confidence. We set the highest regulatory standards for news, offer education to help people make informed choices and provide resolution when disputes arise.