25th October 2023
The politicians sending out campaign materials disguised as newspapers

With a General Election on the horizon, it is essential that the public can trust the news they read to make informed decisions when they head to the polls.

However, the increase in political parties producing campaign and electioneering materials disguised as independent local newspapers risks jeopardising trust in politics, journalism and democracy as a whole.

Our CEO Lexie Kirkconnell-Kawana said as much in a letter to all political parties on this issue, asking that they review this practice in the lead up to the next election.

These ‘newspapers’ are not regulated by a press regulator, nor are they subject to oversight from the Advertising Standards Authority or the Electoral Commission, leaving the public vulnerable to being misled into thinking they are made by independent journalists instead of politicians.

So, in the interests of transparency and to help the public, we are sharing a list of the politicians and the materials that have been sent out in this style, so you can be clear on whether what you have received is an independent and accountable news publication or not.

Click the names below to see the campaign materials in full.

Have you seen campaign materials from a politician designed as a newspaper? Send them to us and we will add them to our list. Email louie@impressorg.com

Title: The Highlander

Location: Lochaber, Skye and Wester Ross

Title: North Shropshire Post

Area: North Shropshire

Title: South Oxfordshire Observer

Area: South Oxfordshire

Title: Lincoln Chronicle

Area: Lincoln

Title: Rushcliffe Chronicle

Area: Rushcliffe

Title: High Peak Reporter

Area: High Peak (Peak District)

The Conservatives have since apologised for using the name of a previous Derbyshire paper that circulated for more than 100 years before closing in 1998.

Title: Mid Bedfordshire Community Chronicle

Area: Mid Bedfordshire

Title: Brighton Matters

Area: Brighton Pavillion

Title: Bedfordshire Courier

Area: Bedfordshire

Title: East & Mid Devon Flyer

Area: Tiverton and Honiton

Title: Hallamshire Herald

Area: Sheffield Hallam

Title: Wokingham Focus

Area: Wokingham

Title: West Hertfordshire Today

Area: Harpenden and Berkhamsted

Title: St Albans Living

Area: St Albans

Title: Stone, Great Wyrley and Penkridge News

Area: South Staffordshire

Title: You and Your Family

Area: Bedford and Kempston

Title: Twickenham Today

Area: Twickenham and Richmond

Title: St Albans Herald

Area: St Albans

Title: Nottinghamshire Matters

Area: Mansfield

Title: Wimbledon Constituency Gazette

Area: Wimbledon

Title: Colne Valley Champion

Area: Colne Valley

Title: Flick Drummond For Winchester

Area: Winchester

Title: Winchester & Meon Valley Magazine

Area: Winchester

Title: Sevenoaks and Swanley Gazette

Area: Sevenoaks

Title: Argyll, Bute and South Lochaber Gazette

Area: Argyll and Bute

Title: Cheltenham Magazine

Area: Cheltenham


About Impress 

Impress is a champion for news that can be trusted. We are here to make sure news providers can publish with integrity; and the public can engage in an ever-changing media landscape with confidence. We set the highest regulatory standards for news, offer education to help people make informed choices and provide resolution when disputes arise. 

Media enquiries

Louie Chandler: louie@impressorg.com / 02033076778