Join us on 29 April, 11 AM – 12 PM for an exclusive webinar, “The AI Revolution in News: Ethics, Risks & Opportunities” featuring industry experts from the BBC, Microsoft and more! This event marks the launch of Impress’s AI Guidance, designed to complement the Standards Code and provide a framework for ethical AI adoption in journalism.
As AI reshapes news creation, it’s crucial to balance innovation with ethical responsibility. Impress’s AI Guidance highlights AI’s risks, helps publishers assess its role in their workflow, and ensures that any use of AI in newsrooms balances the need for human editorial judgement with machine efficiency to tell the stories that really matter.
Developed after a global review of AI policies, consultations with experts in natural language processing and the regulation of AI content, and a 6-week public consultation, the AI Guidance is now ready to launch. This webinar will bring together industry experts to discuss the future of AI in newsrooms and how we can ensure responsible use moving forward.
To celebrate this new guidance, we will be hosting a webinar from 11:00am – 12:00pm on Tuesday, April 29th where industry experts will offer insight into evolution, implementation, interconnectedness between AI and journalism.
Joining us will be:
🗣️ Matthew Eltringham, BBC’s Senior Advisor on Editorial Policy
🗣️ Krishna Sood, Assistant General Counsel at Microsoft
🗣️ Peter Jukes, Co-founder and Executive Editor, Byline Times
🗣️ Andrea Wills, Impress Code Committee Chair
🗣️ Veronica Gordon, Founder of Our Version Media, Impress Code Committee
🗣️ Tom Spencer, Impress Regulatory Executive
Why Attend?
✔ Gain insights from the latest AI guidance by Impress.
✔ Understand how AI is transforming journalism and why ethical guidelines are crucial.
✔ Learn about AI’s role in combating deepfakes, misinformation, and bias in reporting.
✔ Engage with real-life AI dilemmas in journalism and discuss practical solutions.
✔ Hear from responsible AI companies developing journalist-friendly tools.
✔ Explore the balance between AI-driven automation, audience trust, and revenue.
Agenda Highlights
📖 Launch of Impress AI Guidance: A walkthrough of the AI Guidance and its role in ethical journalism.
🎤 Expert Talks: Insights from industry leaders on AI combatting deepfakes, misinformation & bias in reporting including representatives from AI companies, tech platforms, publishers and more.
🎙 Q&A Session: Engage with industry experts and AI representatives.
Who Should Attend?
This webinar is tailored for anyone who is interested in shaping the future of AI in newsrooms from journalists to AI companies to activists.
For any queries, please contact Tom Spencer at thomas@impressorg.com.
Media enquiries
Louie Chandler: louie@impressreg.org.uk / 02033076778
About Impress
Impress is a champion for news that can be trusted. We are here to make sure news providers can publish with integrity; and the public can engage in an ever-changing media landscape with confidence. We set the highest regulatory standards for news, offer education to help people make informed choices and provide resolution when disputes arise.
