The Bains Agenda

Services
- Membership
- Public complaints
- Dispute resolution
- Additional services
Standards Code
- About the Code
  - Our standards code
  - Additional guidance
- Review process
  - Code review 2020-2022
  - Public consultations - 2016 Code consultation
Accreditation
- Ethical Journalism Accreditation
  - Creating Ethical Media & Journalism
Knowledge
- Resources
- Research reports
About Us
- Who we are
- Governance
- Further information

Member login

Services

Our services provide journalists and news publishers with the protection and the support they need to publish with integrity, and offer the public and businesses affordable access to redress. News providers, supported by our expert team, can join our membership of 120+ publishers and 200+ publications.

Membership

Public complaints

Dispute resolution

Additional services

Standards Code

The Impress Standards Code is a modern Code that aims to assist journalists by promoting and supporting their work. It also aims to protect the public from invasive journalistic practices and unethical news reporting.

About the Code

Review process

Accreditation

Develop your expertise with our CPD-certified journalism accreditation. From ethical decision-making and legal frameworks to AI literacy and inclusive reporting, gain practical skills to build audience trust and elevate your career. Whether you're a journalist, content creator, or student, join industry professionals advancing ethical standards in modern media.

Ethical Journalism Accreditation

Creating Ethical Media & Journalism

Knowledge

Explore our latest research publications and discover how Impress is shaping the future of news. If you are a researcher, academic institution, or industry expert interested in collaboration, we invite you to join us on this journey.

Resources

Research reports

About Us

Impress is a champion for news that can be trusted. We are here to make sure news providers can publish with integrity; and the public can engage in an ever-changing media landscape with confidence. Together, we can build a future where ethical journalism is a cornerstone of a well-informed and connected society.

Who we are