Media Centre
For press enquiries, please contact:Louie Chandlerlouie@impressorg.com02033076778

Working with journalists and the media across the industry is hugely important to our work and to our values.

Here, you can find everything you need to know about Impress, as well as download our brand assets and guidance.

Company overview

Our philosophy

At Impress, we are passionate about creating a world where trusted information can thrive. Our vision is driven by two operating principles: acknowledging the hard truth that we currently do not live in a world where trusted information is readily accessible; and recognising the widespread support there is to bring about the change we desire.

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Our Standards Code

The Impress Standards Code exists to support journalists and protect the public from unethical reporting and practices. It applies to all forms of news delivery, including print publications, news websites and social media.

Full Code

Our story

We are here to make sure news providers can publish with integrity; and the public can engage in an ever-changing media landscape with confidence.

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Our Regulatory Scheme

Our regulatory scheme is made up of 9 key components and outlines Impress’ core regulatory functions and powers.

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Senior leadership bios

Headshot of Lexie Kirkconnell-Kawana, Head of Regulation at Impress

Lexie Kirkconnell-Kawana

Chief Executive

Lexie has been CEO of Impress since April 2023, having previously occupied the role of Head of Regulation from 2019. Lexie has an encyclopaedic knowledge of the regulatory industry. is a New Zealand qualified barrister and solicitor who has worked in all forms of media regulation. She has previously worked at the Advertising Standards Authority in the investigations team and at the New Zealand Office of Film and Literature Classification, an independent state media regulator, in a research and semi-judicial capacity.

Headshot of Richard Ayre, Chair of Impress

Richard Ayre


Richard has had a career in journalism spanning forty years, beginning in the early 1970s at the BBC in Belfast and going on to become the corporation’s controller of editorial policy and deputy chief executive of BBC News. He is a former member of the Ofcom Content Board and chair of its Broadcast Review Committee, and also chaired Article 19, the international freedom of expression charity. For fourteen years, he was the Law Society’s freedom of information adjudicator before returning to the BBC as a member of the BBC Trust and chair of its editorial standards committee.