Partner with us
Help us strengthen democracy and build trust in journalismthrough partnerships that align with your philanthropic goals.
Funders

Funding partnerships

At Impress, funding in each support area has the potential to create transformative impacts, fostering a healthier information ecosystem, building trust in journalism, and strengthening democracy.

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Partners

Collaborative partnerships

Through our partnerships we hope to create an environment of growth, learning and positive change in the sector that facilitates responsible, factual and considered journalism. We are keen to hear from potential partners who see value in this approach.

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Our membership

As our expanding membership network grows, we always aim to represent all voices in the journalism community and foster inclusivity across the media.


120

Regulated publishers

20,000,000

Readers

10,000,000

Social media followers

200

Publications

Funding partnerships

Poor ethical standards have become more entrenched in recent years as a failing economic model for news has led the industry to cut corners, prioritise clickbait and downplay the ethical challenges of publishing online.

At Impress, we’re committed to changing this. We take pride in being at the forefront of creating solutions with the industry to ensure the provision of news that can be trusted. However, we recognise that we are not alone in this endeavour. We understand that improving press practices and news reporting is a collective effort in which we all have a shared interest and will require collaboration with civil society and the public. We are open to working alongside all types of organisations and representative groups in partnership to bring about positive change. Together, we can achieve a better news ecosystem for everyone.

We need your support

We provide services that help our members and the public thrive, contributing to a vibrant media landscape. With your support, Impress can deliver the following:

Impress Regulatory Scheme

Providing journalists and news publishers with the protection and the support they need to publish with integrity. Our regulatory tools also offer the public affordable access to redress when needed.

Public awareness

Combating the spread of mis/disinformation and promote news literacy and critical thinking among the public.

News literacy & education initiatives

Enhancing news literacy skills, promoting digital citizenship, and fostering a deeper understanding of journalism's role in society.

Support for publishers in local communities

Supporting independent community publishers to ensure their financial sustainability in a way that improves the quality of their journalism.

To learn more about partnership opportunities with Impress, download our partnership brochure here.

Download our brochure

Impress in action

Building on our research findings that emerged from extensive public engagement work with the Universities of Leeds and Derby in which we surveyed over 3000 members of the public, Impress published the Impress News Literacy Report: Lessons in building public confidence and trust. This report presented a comprehensive view of the public’s news consumption habits, their trust levels, and the challenges faced by the news industry. It also proposed solutions that called for greater collaboration between various stakeholders, including regulators and publishers, to improve and enhance news literacy.

The publication of the report was a significant milestone for Impress. It served as a valuable resource for external stakeholders, offering insights into the importance of independent regulation as a solution to low public trust in the news. This report not only informed Impress’s media literacy initiatives but also became a key advocacy tool for ethical journalism standards. 

To celebrate the launch of the ‘Impress News Literacy Report,’ Impress organised an online event on November 30, 2022. The event featured presentations from expert researchers and panel discussions involving regulated publishers and news literacy experts. This event brought together key players in the journalism industry to discuss how they could collectively work towards rebuilding public confidence and trust in journalism. 

The event was a success, fostering collaboration and dialogue among industry experts, publishers, and the public. It highlighted the commitment of various stakeholders to address the challenges faced by the news industry. By promoting transparency and education, Impress and its partners took a significant step towards creating a more trustworthy and informed news ecosystem. 

In these success stories, Impress demonstrated how research, collaboration, and proactive initiatives can make a profound impact on journalism and public trust. Through their dedication to rebuilding trust in journalism, Impress set an example of how organisations can drive positive change in the media. 

Impress has consistently demonstrated its commitment to fostering trust in journalism through its annual Trust in Journalism Conferences. These conferences have evolved into a vital platform for media professionals, experts, and practitioners to come together and address critical issues within the journalism field. 

The inaugural Trust in Journalism Conference in November 2018 marked the beginning of this transformative series of events. It highlighted Impress’s dedication to supporting trust in journalism, laying the foundation for meaningful discussions. 

The second Trust in Journalism Conference in November 2019 continued this tradition, attracting leading media professionals from the UK and around the world. The sessions featured valuable insights into the future of the independent news sector, its sustainability, and its democratic value. These discussions emphasised the pivotal role trust plays in journalism. 

In November 2020, Impress adapted to the changing times by hosting its third annual Trust in Journalism Conference virtually. This event facilitated discussions on the challenges and opportunities facing contemporary journalism, proving Impress’s ability to adapt and thrive in unprecedented times. 

These conferences have not only showcased Impress’s dedication to its core values but have also served as a catalyst for promoting trust in journalism. They have created spaces for dialogue, collaboration, and the exchange of ideas among industry leaders. Impress remains committed to this annual tradition, using it as a vehicle to contribute to the ongoing evolution and improvement of journalism in the digital age. 

In a remarkable collaboration with the British Youth Council, Impress embarked on an engaging project in early December 2020, welcoming 12 young media advocates to its offices in Blackfriars. These advocates, aged 15 to 18, came together to contribute their valuable insights to the future of journalism standards and children’s media rights. 

Through a series of dynamic activities that explored their news consumption habits, perceptions of high-quality reporting, and trust indicators, these young advocates actively shaped a ‘gold’ standard set of rules for the press when reporting on young people. Their perspectives played a pivotal role in informing revisions to the Children’s clause of the Impress Standards Code. 

Following these workshops, the Impress Code Committee, armed with the input from these young advocates, embarked on drafting an updated Standards Code. This new code incorporated the issues and feedback gathered during the review process, ensuring that it reflects the dynamic and evolving landscape of journalism, especially concerning age and consent. 

This initiative stands as a testament to Impress’s commitment to inclusivity and responsiveness. It not only empowered young voices in shaping the future of journalism standards but also highlighted the importance of striking a balance between protecting young individuals from harm and upholding their right to free expression. By engaging with the future generation of media consumers and creators, Impress continues to demonstrate its dedication to fostering ethical and responsible journalism. 

Collaborative partnerships

As a part of Impress' current regulatory membership scheme, our publishers enjoy several benefits including protection from legal costs, standards advice, membership resources and affordable fees.

We are looking to partner with like-minded organisations to expand our membership offerings by providing our publishers with an array of industry relevant services to enable them to build a brand based on high journalistic standards, accountability, and public trust.

Through our partnerships we hope to create an environment of growth, learning and positive change in the sector that facilitates responsible, factual and considered journalism. We are keen to hear from potential partners who see value in this approach.

Meet our partners

Global Cyber Alliance

The Global Cyber Alliance provides news publishers across the world with practical advice concerning cysbersecurity. Its cybersecurity toolkit for journalists supports publishers to implement secure systems to manage the confidentiality of sources, as well as additional data protection obligations in line with Impress Standards Code requirements.

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Social Enterprise UK

Social Enterprise UK (SEUK) is the UK’s membership body for social enterprises. They lead the world’s largest network of businesses with a social purpose who together are helping to create a fairer economy and a more sustainable future for everyone.

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CIArb

CIArb is an international centre of excellence for the practice and profession of alternative dispute resolution (ADR). CIArb provides education and training for arbitrators, mediators and adjudicators, and helps to provide the Impress arbitration scheme.

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Independent Media Association

The Independent Media Association, formerly known as The Media Fund, operates as a cooperative, dedicated to promoting the work of independent media. The IMA supports media organisations that are run in the public interest. We support financially independent and factually accurate sources of information.

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Legitimate

Legitimate is a groundbreaking platform committed to empowering journalists and ensuring the authenticity of their work. In an era dominated by disinformation and AI-generated content, Legitimate aims to support trust and credibility. With Legitimate, journalists gain control over their identity through a verified profile, assuring audiences that they are who they claim to be. This powerful tool reduces the risk of misinformation and fosters a transparent connection between journalists and their readers.

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Global Forum for Media Development

The Global Forum for Media Development (GFMD) is an international network of journalism support and media development organisations. We act together to support journalism and media through collaboration, knowledge exchange, and advocacy.

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“The Global Cyber Alliance is delighted to partner with Impress to provide a wide range of news publishers across the United Kingdom with effective cybersecurity tools and resources. By protecting journalists online, we also further enhance the availability of high-quality, trustworthy information for all.”

– Terry Wilson, Global Partnership Director at the Global Cyber Alliance.