Our vision
Our vision is for an empowered public to have access to a trusted and resilient information ecosystem.
News providers
should have access to robust systems and processes that enable them to publish accurate information.
The public
should have the means to think critically about, participate in, and shape the news.
Supporters of democracy
should have the tools to rebuild public trust in its institutions including, a free and independent press.
Who we are
Governance
Further information
Championing trusted sources of information
Promoting accountability and redress where necessary
Ensuring the viability of news that can be trusted.
Delivering news education initiatives
Raising awareness so that the public can make informed news choices
Our purpose
Why do we care?
While technological advances threaten the integrity of our information spaces, public trust in news is at a historic low.
We champion free expression by safeguarding the highest standards of news. Impress works in partnership with the public, civil society, and experts. Together, we can guide news down a more ethical and responsible path.
With our purpose-driven approach at Impress, we want to make a lasting impact on the ways news is made and published. We are committed to creating a more informed, transparent, and trustworthy information environment that benefits everyone.
